在一個樂齡課程教師聚會中，瞭解到有個在地製茶師傅想要自創品牌，為了實踐所學的「在地創生」理念，觸發了這次的合作機會。經過多次的實地探訪、線上會議...計劃逐漸成形，台灣好茶-在地創生案於是啟動。
任何事情在一開始都是不容易卻也很簡單協，重要的是開始動起來。
企業在一開始要讓消費者認識，Logo及企業識別很重要，但一個位處藍海中資本不大的新創品牌，利用有限的資源外，專業就很重要，專業夠才具市場競爭力。
※『SaymeTea 茶250』4大特點
．專業製茶師傅親手做：製茶流程的專業與用心，從茶湯的顏色及香味喝得出來！
．自己種植照顧的茶園：珍惜大自然好山好水孕育出來的茶葉，沒有任何添加物，是純粹的甘甜！
．專業知識不藏私的愛：趙師傅對原葉原味茶的愛，可以從讓人感動的製茶用心程度看出！
．熱愛台灣的在地精神：嚴謹的製茶程序與專業的茶菁辨識，讓不同季節、氣候下產出的茶都能呈現最好的風味！
***** 認識 專業製茶師- 趙師傅 ***** SaymeTea 茶250
-----------------------------
At a recent gathering of teachers, I was made aware that a local tea maker was interested in launching his own company. In order to implement the practice of supporting local creations, we decided to collaborate on a project. We held several on-site visits and had many online meetings, eventually leading us to the creation of the "台灣好茶" project.
The process of getting the collaboration started was met with a rough start; despite some difficulties, we persisted. We knew that successful marketing, including an alluring logo and corporate identity were pertinent to a new compayn. However, a new, local brand that is located on a small island country with limited resources undoubtedly needed a lot of expertise in order to be competitive in the current competitive market.
回列表
任何事情在一開始都是不容易卻也很簡單協，重要的是開始動起來。
企業在一開始要讓消費者認識，Logo及企業識別很重要，但一個位處藍海中資本不大的新創品牌，利用有限的資源外，專業就很重要，專業夠才具市場競爭力。
※『SaymeTea 茶250』4大特點
．專業製茶師傅親手做：製茶流程的專業與用心，從茶湯的顏色及香味喝得出來！
．自己種植照顧的茶園：珍惜大自然好山好水孕育出來的茶葉，沒有任何添加物，是純粹的甘甜！
．專業知識不藏私的愛：趙師傅對原葉原味茶的愛，可以從讓人感動的製茶用心程度看出！
．熱愛台灣的在地精神：嚴謹的製茶程序與專業的茶菁辨識，讓不同季節、氣候下產出的茶都能呈現最好的風味！
***** 認識 專業製茶師- 趙師傅 ***** SaymeTea 茶250
-----------------------------
At a recent gathering of teachers, I was made aware that a local tea maker was interested in launching his own company. In order to implement the practice of supporting local creations, we decided to collaborate on a project. We held several on-site visits and had many online meetings, eventually leading us to the creation of the "台灣好茶" project.
The process of getting the collaboration started was met with a rough start; despite some difficulties, we persisted. We knew that successful marketing, including an alluring logo and corporate identity were pertinent to a new compayn. However, a new, local brand that is located on a small island country with limited resources undoubtedly needed a lot of expertise in order to be competitive in the current competitive market.